Kashu
2015 / 2021
Role & team
Creative direction & Lead design
Agency: Kashu
Team: Ina Govozova, Andrei Mihov, Iva Kitipova, Nikki Nikolaeva
Animating Impact
As Kashu’s Creative Director and Lead Designer, I established production pipelines and built team workflows from the ground up.
Over six years, my team and I delivered consistent results, drove growth, and earned international recognition while working with hundreds of clients, including Yale University, Acer, Nissan, and UNICEF.
Global appeal & relevance
Beyond aesthetics, the core of my work lies in crafting compelling stories that resonate across countries and markets.
Cultural relevance is sustained through structured yet versatile workflows, adaptable to international teams of collaborators and clients.
With creative agility anchored in clear principles, Kashu has set itself apart for its efficient production systems and consistently high-quality output.
Services & process
My team and I built Kashu’s portfolio of products as a set of cohesively integrated vertical solutions.
The studio’s services span scriptwriting, voiceover, sound design, character design, storyboarding, 2D animation, motion graphics, and mixed media animation. Each service is seamlessly integrated into a streamlined client experience and final output.
With a large pool of talent, the team can cover virtually any animation need, from internal training and advertising to serialized content.
Agency clients
Over my six years at Kashu, I worked on hundreds of mandates for a diverse and industry-leading roster of clients.
Collaborating closely with internal teams and globally positioned partner agencies, my work required a deep understanding of varied markets, industry-specific data, and client objectives.
Several of these collaborations evolved into multi-year mandates that demanded both high-level involvement and a systematized approach to building sustainable solutions.
