JUNGLE

2024 / 2025

Role & team

Creative Direction Product

Client: JUNGLE Torréfacteur
Team: Internal team at Jungle

Brewing Awareness:
Elevating Jungle Beyond the Shelf

I set out to reimagine Jungle’s branding and product positioning, with the goal of amplifying its presence both online and in B2B partnerships.

By developing a modular visual system of bold, identity-driven symbols and introducing an oversized bag design, we transformed the brand into a statement piece. These moves didn’t just elevate shelf impact, they sparked cultural relevance, turning Jungle into a brand that stands out, gets noticed, and stays remembered.

Concept

Jungle crafts high-end, third-wave coffee where bean selection, cultivation, and process are the brand’s core identity.

To honor that foundation, we designed a visual architecture that subtly weaves the story of the coffee bean, from co-fermentation to eco-conscious cultivation.

Drawing from a pop-retro illustrative style, the system feels simple, striking, and culturally resonant. The result is a portfolio of products that carries implicit narratives with intuitive clarity, making Jungle’s coffee not just consumed but experienced.

Media

Jungle’s products and packaging were spotlighted in Elle Canada’s March 2025 issue both in print and online under the Design section.

Collaborations

The rollout’s success opened the door to consolidating existing relationships and forging new partnerships with key players in the industry.

Today, Jungle collaborates with leading chains and hospitality groups including Accor Hotels, Tunnel Espresso, MSTL, Hélico, and others delivering equally strong results across the board.

These partnerships don’t just expand Jungle’s footprint; they amplify B2B sales and unlock new retail distribution channels, positioning the brand for lasting growth.

Challenge

  • Designed a flexible visual system of symbols inspired by eco-friendly growing practices, cultivation, and co-fermentation.

  • Rolled out a new packaging architecture with large-format bags.

  • Developed marketing assets spanning editorial, digital, and social touchpoints.

Key Outcomes

  • +40% shelf visibility in retail environments (measured through POS analysis).

  • Featured in Elle Canada (March 2025, print & digital).

  • Partnerships expanded to Accor Hotels, Tunnel Espresso, Hélico and beyond.

  • Boosted B2B & retail sales by over 200% and unlocked new retail distribution channels.