ebbu

The ebbu team approached me to develop the branding and packaging for their first consumer vape product. The challenge was to create a logo that hinted at the product’s effects without being literal, crafted for a new generation of cannabis consumers while avoiding industry clichés.

For the packaging, the brief centered on transparency. The design needed to let consumers see the product itself and reflect the purity of Ebbu’s proprietary oil extraction technology. The result was a slim, streamlined box that integrates multiple materials into a cohesive, premium presentation.