ebay for business

2021

Role & team

Storyboarding & Design

Agency: Kashu
Team: Ivilina Govozova, Andrei Mihov

A Motion System for eBay

eBay for Business wanted to communicate its ease of use through a dynamic and accessible visual language. The goal was to create an animation system that distilled complex processes into intuitive, engaging storytelling while aligning with eBay’s broader on-brand experience.

We developed a motion-driven narrative that combined storyboarding, art direction, and design to make eBay’s service feel simple and approachable. The creative direction emphasized efficiency and clarity, mirroring eBay’s role as a leader in the e-commerce space.

Concept

The storyboard bridges strategy and design by defining transitions, motion cues, visual hierarchies, and key storytelling beats. It serves as a blueprint for seamless execution across teams.

This foundation ensures the final animation communicates the brand’s message with clarity, precision, and measurable impact.