DTK Media

2014 / 2016

Role & team

Art direction (Digital & Print), Content, Design

Agency: DTK Agency
Team: Sylvain Blais, Shervin Shirvani, Kathia Cambron, Bianca Taylor, Lucy Weng, Riccardo Tucci, Felix Loiselle

Scaling DTK Media

DTK Media first brought me in to refine the editorial grid architecture of Dress to Kill magazine. What began as a design mandate quickly evolved into a larger role shaping the magazine’s identity, digital strategy, and brand partnerships.

Working alongside the Creative Director, I spearheaded a rebrand, guided online content strategy, and led the launch of a second men’s magazine. I built and managed a team of writers and collaborators, expanding our output into curated editorial content, native advertising, corporate partnerships (including Lacoste, Hugo Boss, and Audi), and collaborative photoshoots.

The challenge was to grow DTK’s presence beyond print and into new markets. By scaling both creative production and strategy, I helped unlock high-profile partnerships, launched a male-focused title, and grew the magazine’s Facebook audience from 30,000 to over 130,000 followers.

Expansion of the franchise

I expanded Dress to Kill from a female-focused publication into a multifaceted media franchise, launching male-oriented content and aggressively scaling its digital presence to grow the brand’s reach and cultural visibility.

Collaborations

Collaborating with both local and international talent, my team and I built relationships that highlighted emerging creatives across print and digital platforms.

One example is the work of photographer Oumayma B. Tanfous, featured here, whose portraits of artists such as Mac DeMarco, Milk & Bone, and Tops captured the spirit of Montreal’s music scene with a distinct creative vision.

By creating space for collaborators to fully express themselves with freedom, their work was showcased in a way that felt authentic and impactful.

Collaborations

Collaborating with both local and international talent, my team and I built relationships that highlighted emerging creatives across print and digital platforms.

One example is the work of photographer Oumayma B. Tanfous, featured here, whose portraits of artists such as Mac DeMarco, Milk & Bone, and Tops captured the spirit of Montreal’s music scene with a distinct creative vision.

By creating space for collaborators to fully express themselves with freedom, their work was showcased in a way that felt authentic and impactful.

Challenge

  • Led a team of creatives to produce hundred of original and collaborative pieces of content

  • Launched a new male-media product

  • Expanded the brand into a larger brand spanning content, digital, and editorial touchpoints

Key Outcomes

  • Achieved over 400% growth on Facebook, scaling the audience from 30K to 120K+ in two years

  • Secured partnerships with leading brands including Lacoste, Hugo Boss, and Audi Hotels

  • Expanded collaborations with local and international talent, capturing and showcasing the cultural zeitgeist of the era

Challenge

  • Led a team of creatives to produce hundred of original and collaborative pieces of content

  • Launched a new male-media product

  • Expanded the brand into a larger brand spanning content, digital, and editorial touchpoints

Key Outcomes

  • Achieved over 400% growth on Facebook, scaling the audience from 30K to 120K+ in two years

  • Secured partnerships with leading brands including Lacoste, Hugo Boss, and Audi Hotels

  • Expanded collaborations with local and international talent, capturing and showcasing the cultural zeitgeist of the era